About Us

Founded in December 2014, À Point is a second generation family owned and operated its business in the heart of Downtown Montreal. Although the family has been in the jewelry industry since the 1970’s, À Point has completely redefined the meaning of in-store experience. À Point strongly values trust and commitment when it comes to customer relationships. In 2018, À Point celebrated its 3 years by moving to Phillips Square, known as the Diamond District of Montreal.

We believe jewelry is a timeless luxury that should be present in your everyday life. We work with top manufacturers, who commit to unmatched craftsmanship, to produce only masterpieces that are made to last. We free ourselves from middlemen and directly work with you. It is our primordial goal to make sure you have all the knowledge you need to select the best quality-price ratio certified diamonds and bring your dream rings to life.

Vision & Mission

“A world filled with love and commitment.”

Our vision is to deeply connect with people and leave them empowered in their relationships.


“A world filled with transparency.”

Our mission is to help young couples and professionals make smart financial decisions when it comes to diamonds and jewelry.

Our Belief & Our Stance

We believe that we are the leader of a new generation of jewellers. We’re detailed orientated and we focus on excellent craftsmanship when producing your engagement rings and wedding bands. We believe in designs that are timeless, elegant and minimalist. We promote transparency and integrity in business and personal relationships. We truly believe in love and commitment that transcend from every couple. We enrich and cherish people’s bonding through celebrations.

We take a strong stance on being the most transparent jewelry guide by continuously educating our customers and helping them on becoming knowledgeable on diamonds. It is not a gimmick but a promise to help our community to really understand what they are buying.

We always stand for trust, transparency and integrity.